By Priyanka Chavda Jane Austen’s influence has continued to grow since her publication in the 19th century, and one of the most loved novels, Pride and Prejudice has seen an array of adaptations from the 1995 BBC adaptation with Colin Firth and Jennifer Ehle to Gurinder Chadha’s Bride and Prejudice. The attempt to re-connect with the author and her classic works, and open it to modern audience has taken a new direction. One such success was made by American video production company Pemberley Digital, who adapt classic works onto new media platforms. Utilising social media – Youtube, Twitter, Tumbler, Pinterest to name a few they open classic literature to a wider audience whilst telling an enriched and innovative story. The Lizzie Bennet Diaries, introduces audiences to the well-loved characters from the novel but with a slight twist. Bernie Su and Hank Green, the creators have a wider scope, free from the costumes and Regency setting they are able to modernise Austen’s novel though the world of social media. Rejuvenating the novel whilst remaining faithful to the original the adaptation recaptures Austen and presents Pride and Prejudice in a whole new light. The cast of The Lizzie Bennet Diaries connected with audiences through Twitter, Blogging and Youtube. Narrated by 24-year old graduate Elizabeth Bennett (played by Ashley Clements) from California, the series is a video diary on her life since completing college and moving back home, her overbearing mother, her relationship with sisters and Mr Darcy. Each 10 minute clip shows
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